My buddy, Mark Brown over at Brownblog linked to this paper by Edelman describing how Barack Obama won the online portion of the 2008 presidential campaign.
Mark leads a SecondLife church and has great thoughts on leveraging the internet to connect people with the gospel of Jesus Christ. I highly encourage you to add his feed to your blog reader.
Barack Obama Social Media Toolkit by Edelman
What stands out to you from this paper? What do you think the church could learn from this information?
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